Ad Spending Drops Overall, But Internet Advertising Up
Total U.S. ad spending fell 4.1 percent last year, to $141.7 billion -- and declined 9.2 percent in the fourth quarter alone, according to a new report from TNS Media Intelligence. Internet advertising was one of the few media sectors to report an uptick in spending, rising 4.6 percent, while magazines were down 7.5 percent and newspapers fell [...]
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