Frustration

That's what pushed the American Cancer Society to this:

Cancer Society Devotes Entire Ad Budget To Inadequate Health Care

In a stark departure from past practice, the American Cancer Society plans to devote its entire $15 million advertising budget this year not to smoking cessation or colorectal screening but to the consequences of inadequate health coverage. The campaign was born of the group's frustration that [...]

Tags: American Cancer Society, Advertising Budget, Health Care

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