Tuesday, May 05, 2009

Advertising Dollars

I know. I know. I've been bad. Posting has been down. We return to our regular programming with some industry chatter about advertising. For somebody in my business, it's good news. 

Ad Spending Drops Overall, But Internet Advertising Up

Total U.S. ad spending fell 4.1 percent last year, to $141.7 billion -- and declined 9.2 percent in the fourth quarter alone, according to a new report from TNS Media Intelligence. Internet advertising was one of the few media sectors to report an uptick in spending, rising 4.6 percent, while magazines were down 7.5 percent and newspapers fell [...]

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